A woman holding a mobile phone, the Leadership at the Edge podcast is on the screen

Leadership at the Edge

Podcast identity and promotional design

The Institute of Leadership and Management wanted a distinct identity for their new podcast series, one which would sit well with the Institute as a whole but not be as constrained by the usual brand restrictions. They needed square imagery to fit with the podcast graphic guidelines as well as landscape options for use on social media.

We decided to retain the Institute brand typography, but use it in a fresh way, making the most of the space available so as to be distinctive at small scale. To retain a distinction from the main brand, base colours were restricted to black and white, with brightly coloured or highly contrasting photography in a cropped semi-circle, echoing the near-meeting of the D and G in ‘edge.’

I provided 12 variations, one for each monthly podcast for a year.

Later there was a request to produce an advert for print, in Edge Magazine, which needed a white background. Thankfully, the brand was versatile enough to withstand the post-brief reversal.

Leadership at the Edge podcast cover design with guest speaker name and photo
Leadership at the Edge social media advert showing the podcast episode information
Leadership at the Edge social media advert showing the podcast host
Podcast cover design variation, red bubbles graphic
Podcast cover design variation, white circles graphic
Podcast cover design variation, colourful dots and lines graphic
Podcast cover design variation, pink and blue electric graphic
Podcast cover design variation, blue lines ripple graphic
Podcast cover design variation, black and white network graphic
Podcast cover design variation, white swirl graphic
Podcast cover design variation, colourful bubble graphic
Leadership at the Edge podcast advert for print magazine